You have worked hard on your skills. You are dedicated to your craft and you do what it takes to deliver outstanding food time and time again. However, something seems to be missing. Maybe you're just not where you want to be in your career? I have had the privilege of being around quite a few celebrity chefs including five years as an executive chef for Wolfgang Puck. I watched, I studied and I took notes on what it takes to build world-class culinary brand.
I've taken those skill sets and built multiple six-figure brand, The Restaurant Coach™. I actually run 6 brands that are centered around the restaurant industry, one brand will hit the seven figure level by the end of 2017. I don't say that to impress you, I say that to impress upon you that this system works.
I also wanted to bring in another culinary professional who knew first hand on how to craft a world class chef brand so I brought in Chef Chris Hill author of Making The Cut: What Separates the Best from The Rest
Chris is a speaker, coach, consultant and a 2X TEDx Speaker! Chris has over 120K followers on Facebook and his posts reach 10 MILLION PEOPLE! Talk about high profile!!
Chris and I both do executive coaching for top chefs and we understand that our Top Chef Coaching Program™ may be out of reach with tuition starting at $5K. So, we wanted to respect your current situation and serve your immediate needs so that you can build your own chef brand, now!
That's why we created Chef Branding Academy™ so you can get immediate results and take a step forward to creating a well-known brand that you can use to increase traffic to your current restaurant, springboard to your own restaurant, get recruited for television, and perhaps even get a cookbook deal. All these things and more are possible when you develop a high visible chef brand.
We’re going to give you a system that will take you from zero to chef brand in 4 learn at your own pace courses!
But, we’re not going to make you go at by yourself. No way. You even will be getting one private one-on-one coaching session. ($275 value) for each course you purchase.
Better still, this opportunity to master our Chef Branding Academy™ System, is self-directed. Meaning, you can go at your own pace and work on what’s most important to you when it’s most important to you.
We’ve broken it down for you into 4 easy-to-manage courses, so you can take it one baby-step at a time. You can spend as much time on it if you like!
In fact, we encourage you to take your time over it. Big results take time. And now, finally, you can spend all the time you need on learning to create a recognized chef brand – there’s nothing that will be more valuable to your business and career.
“The most reliable way to build your career as a chef is to be able to market yourself as a brand.” –Chris Hill
Based entirely on our experiences working with celebrity chefs and creating multiple brands, this go-at-your-own pace, personalized program gives you the structure you need to build a systematic way to create your own personal brand.
Need to build your network? No problem. This course will show you how to master hundreds of creative, brand building, smarter small business marketing tactics that work.
No matter what your learning style, we’ve got you covered with video, audio and, of course, written word based advice.
• Each lesson includes a video where we walk you step-by-step through the lesson and discuss topics relevant to the module.
• Each lesson includes a downloadable workbook.
• Each lesson includes a downloadable action plan PDF to keep you on track.
You’ll feel like we’re coaching you personally through the written exercises and action steps.
And remember, you also have the option of working with us with personal brand coaching with either myself or Chris. Or, you can hire us to work with you privately but that starts at about $60K/year.
Finally, something affordable! You don’t even have to leave the house. We’ll show you everything you need to know about creating a solid chef brand.
The Chef Branding Academy™ online learning program is an absolute must if you want to:
• Establish a solid marketing foundation so you get more recognition as a chef.
• Build trust with food critics and earn credibility within your market.
• Learn hundreds of small business marketing tips, tactics, strategies and techniques that work. You can even use these to strengthen your restaurant’s brand!
• Feel confident using smarter marketing methods in alignment with your core values.
• Notice a shift in your thinking and feel at ease marketing your chef skills.
Completely eliminate feelings of frustration and continually be inspired.
Take the right actions to reach your brand and marketing goals and set new ones beyond what you previously thought possible.
With the easy-to-follow Chef Branding Academy™ roadmap, you’ll know how build a standout chef brand identity!
In Media we're going to show you how to extend your brand by tapping into the power of the media.
Lesson 1: Understanding the Television and Media “Game”
• Understand How Media Makes Money
• Paperwork: You and the Network
• Setting Yourself up for Success (downloadable PDF)
• Recipe Selection
• The Key to Demo Success: Practice
Lesson 2: Perfecting Interviews
• Understanding On Air Personality Types and How to Handle Each One
• Interview Goals
• What To Do When Things Go Bad
Lesson 3: Video Marketing
• The 4 ways to Maximize Media Appearances Through Social Media Channels
• Facebook Live Tips (downloadable PDF)
Lesson 4: Writing/Blogging
• To Blog or Not To Blog? Choosing a Blog Format and Layout.
• Setting up Good Writing Habits
• Deciding On Your Blog Publishing Schedule